You only have a few seconds to make a good first impression on a buyer. Home staging is the process of turning your home into a product that will appeal to the greatest number of buyers. This involves neutralizing the home and portraying a lifestyle that buyers want to have. Home staging can include de-cluttering, painting, enhancing curb appeal, moving furniture, adding furniture and decorating.
Wilbur Real Estate Group clients receive the services of an Accredited Staging Professional as part of our marketing package. Since only a small number of houses on the market are properly staged, your home will stand out from the competition.
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•Staged homes sell for an average of 17% higher than
non-staged homes.
•Staged homes sell approximately 50% faster than non-staged homes.
•84% of home buyers want a “move-in ready” home and are willing to pay for it.
•87% of home buyers use the internet as a primary source during the search process. If the pictures of your home are not pristine, chances are those buyers will never make it to the front door.
•Homes sold after 6 weeks sell for 6% less than homes sold in the first 30 days. Your home must shine from the very first day.
•The Return on Investment for a Staged Home is approximately 343%.
•A staged home is perceived by the buyers as cared for and is more likely to appraise higher.
Many potential home buyers have a hard time visualizing themselves in a vacant home. When rooms are unfurnished they seem smaller, so a buyer might be unsure how to position furniture or if it will fit. A vacant property can also give buyers the impression a seller is desperate, which could result in lower offers.
By correctly staging and marketing a home we are selling a lifestyle and creating a higher perceived value for the home.
In addition to suggestions for neutralizing and giving rooms a fresh look, we will bring in furniture and accessories to make buyers feel they want to move right in.
How you market your home is different than how you live in your home. While home decorating helps to infuse the personality of the client into a house, home staging is about removing individual personality so any buyer feels immediately comfortable in the home. Staging is also about creating a positive emotional response and the highest possible perceived value.
You will receive a report on things you can do to enhance, neutralize and make rooms more appealing to the greatest number of buyers. This will include how to best position furniture in a room, what colors to paint walls, suggested repairs, and what items should be packed away. We will then supply accessories, artwork and sometimes furniture, if needed, to help with the transformation.
A house that is need of major repairs and updating is often referred to as a "tear-down property". Sellers in these cases are often trustees who do not want to put any money into fixing up the property because they believe it can only be marketed for the land value.
It is our responsibility, and in your best interest, to appeal to as many buyers as possible. This could include a talented contractor who sees a diamond-in-the-rough. Or it could be an investor who thinks it could be a great rental property while obtaining permits to build his dream home.
We want buyers to see potential in the home and increase the perceived value of the property. With some basic staging we can help a buyer change from feeling overwhelmed by the project to feeling excited by the possibilities.
Betsy Wilbur is the Director of Marketing and Client Services for Wilbur Real Estate Group, working behind the scenes to ensure we give our clients the best possible customer service. She assists with marketing listings, researching information, and keeping clients informed throughout the process of buying or selling their home. One of her primary duties is providing home staging services for clients of Wilbur Real Estate Group.
Betsy's unique attention to detail and sensitivity to clients' needs was cultivated by over 25 years experience as an event planner and project management specialist. As President and CEO of a local special event company for more than a decade, she was responsible for its growth into one of the premier event planning companies in Southern California. She holds a B.A. in Theatre Arts from Santa Clara University, received the prestigious Master Consultant designation through the Association of Bridal Consultants, is a member of RESA (Real Estate Staging Association) and has been an Accredited Staging Professional (ASP) since 2005.
Contact us today to find out
what makes our team different.
Let us show you how we will
get your home sold !
Cheyenne Wilbur
REALTOR®, CRS, GRI, ABR
Podley Properties
W: 818-949-4133
C: 626-437-9160
Betsy Wilbur
Accredited Stage Professional TM
Director, Marketing
& Client Services
C: 818-935-9424
